Calibrated with Adapty + RevenueCat 2026

How much MRR does
your ad budget return?

Building a mobile subscription app? Plug in your budget, CPM and funnel conversions and see CAC, LTV and a 12-month MRR projection in real time. Investor-deck-ready.

Data sources
Adapty 2026RevenueCat 2026Hootsuite 2025Apple Search AdsSensor Towerdata.ai
Why it exists

Math instead of intuition.
How many subs does $1 of ads return?

Mobile subscription founders mostly make ad-spend calls on gut feel. Convertron is a model calibrated against Adapty and RevenueCat medians — drag a slider, see what happens, instantly.

Reference

Medians for your category and channel

Category-level price and conversion medians from Adapty + RevenueCat 2026, plus what each acquisition channel typically costs — Hootsuite 2025.

Category benchmarks

Adapty + RevenueCat State of Subscriptions 2026 — TR prices are PPP-adjusted

2026
CategoryUS priceTR (PPP)T→PChurn
Health & Fitness
Peaks in January, dips in summer
$10$542%8%
Productivity
Low churn, loyal users
$8$448%6%
Photo & Video
AI features pushed prices up
$10$436%11%
Education / Language
Annual plans preferred
$13$640%7%
Finance
Among the highest-LTV categories
$12$552%5%
Dating
High price, high churn
$20$955%18%
Utilities
$5$232%9%
Lifestyle
$8$334%10%

Channel CPM ranges

Apple Search Ads$4–$9 CPM
Highest intent, lowest CTR varianceCTR ~5.0%
Meta (FB+IG)$6–$14 CPM
Creative-led, broad reachCTR ~1.3%
TikTok$3–$8 CPM
Young audience, creative fatigues fastCTR ~1.8%
X (Twitter)$4–$12 CPM
Niche audience, good for B2BCTR ~0.9%
Google UAC$5–$11 CPM
ML-driven, painful learning periodCTR ~1.5%

Send the scenario to your investor

Every slider lives in the URL — the link you share opens your scenario exactly as you saved it. Drop it into your pitch deck, share with your team, fork the assumptions.

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